Rime

Rime is a cherry limeade soda sold by Pepsi as a global brand. Its bright red color, alongside the contrast of cherries and limes inspired the bold color story. A part of Rime’s brand is to use rhymes in its marketing efforts to connect with consumers. Sharing uplifting and thoughtful rhymes, creates curiosity and engagement unlike other sodas. The look and feel of Rime is to fit in with other global sodas while maintaining individuality.

2025
Branding, Messaging, Packaging, Advertising
                        Research
                        Our Story
                        Developing Rime
                        Messaging
                        Brand Guidelines 
                        Packaging
                        Advertising