Rime

Rime is a cherry limeade soda sold by Pepsi as a global brand. The lack of a large cherry limeade soda brand inspired it's creation. Rime’s brand use rhymes to connect with consumers, by sharing uplifting and curious messages. The goal of Rime's look and feel is to fit in with other global sodas while maintaining individuality.

2025

Branding, Messaging, Packaging, Advertising

Research

Packaging

Brand Guidelines

Advertising

Messaging

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Frozen Deception

Interactive Resource Center

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