Brand Guidelines
Application
The Interactive Resource Center in Greensboro NC, focuses on ending homelessness in the area by providing resources to those who need them. Their annual Dignity Event 2025, gathered people from the community to talk and learn more about their non-profit. I expanded the existing branding, and worked alongside another designer on adding to the branding. These promotional materials for the event help market and advertise via social media and physically, to prospective attendees and donors in the area. The process was collaborative with the client in determining the best approach in promoting the event.