Daydream
Daydream is a concept album by Jackson Smoke. The album is inspired by the feelings of happiness, peace, and the great outdoors. The record artwork showcases this through warm lighting, a balloon symbol, and being alone in nature. The album's ‘brand’ is just as important as the music itself, currently at a time where album rollouts are producing a lot of marketing content. Having consistent visuals that convey the feeling of the music is key in its performance.
2025
Branding & Advertising